The Black Hills are located in western South Dakota. The area is well known for Mt. Rushmore as well as Deadwood, a legendary gold mining town in the Black Hills that the Lakota referred to as Paha Sápa giving the illusion of black. In 1874 a military expedition led by General George Armstrong Custer entered the Black Hills. It was during this time when gold was discovered in the area, when settlers were rushing to the Black hills seeking to strike it rich in the new goldfields. In 1878 Along with the settlers was an artist and jeweler who after buying raw gold from the prospectors would create a new and exquisite jewelry that ultimately became the tradition and style of Black Hills Gold. This tradition and style has lasted for generation and is still alive and popular today.
After years of waiting we are now releasing Hills Gold designs made in White Gold. This is an ever growing new line join our newsletter to get notified when new pieces are released.
In 1950 Gypsies traveling through the Black Hills started a legend which says, "To one who wears the Black Hills Gold, good luck and fortune will unfold." In 1982 the first Black Hills Gold and Silver was created, they used the Black Hills Gold leaf design fashioned in .925 Silver. In 1983 the supreme court ruled that Black Hills Gold would have to be produced in the Black Hills of South Dakota in order to use the name Black Hills Gold. This was settled in the case Black Hills Jewelry Mfg. v. Felco Jewel Ind. Original Black Hills Gold is a unique American art form created the way it was originally made... by hand. No two pieces are alike.
Black Hills Gold is a style, a trademark, a tradition of jewelry incorporating a basic design of wild grape clusters with vines and leaves of pink, green and yellow. These three colors of gold are created by mixing copper or silver with gold bullion. The design is still used today and has worldwide recognition and popularity. Owners of Black Hills Gold jewelry usually have a collection of several pieces and often think of it as a keepsake. Thousands of items from all four brands. The brands we carry are Landstrom's, Mt. Rushmore Gold, Stamper and Gold Diggers. We have a wide selection of Black Hills Gold Jewelry and Diamonds.
Berg Jewelry & Gifts – Serving the Black Hills Region
Rapid City, SD
Just a short drive from Rapid City, Berg Jewelry & Gifts in Deadwood is your trusted source for authentic Black Hills Gold. Our handcrafted jewelry is made in South Dakota and available exclusively at our Deadwood location. For real South Dakota craftsmanship, it's worth the trip.
Sturgis, SD
Located minutes from Sturgis, our store in historic Deadwood offers a full selection of Black Hills Gold jewelry. Whether you're in town for the rally or live nearby, visit us for one-of-a-kind pieces made by skilled South Dakota artisans—available only in Deadwood.
Keystone, SD
Visiting Mount Rushmore? Make the short scenic drive from Keystone to Deadwood and discover handcrafted Black Hills Gold at Berg Jewelry & Gifts. Our Deadwood store is the only place to find our full collection of genuine South Dakota-made jewelry.
Custer, SD
From Custer to Deadwood, enjoy the beauty of the Black Hills and treat yourself to authentic Black Hills Gold jewelry. At Berg Jewelry & Gifts, every piece is made in South Dakota and sold only at our Deadwood location—where tradition meets craftsmanship.
Hill City, SD
If you're in Hill City, you're just a short drive from South Dakota’s most trusted Black Hills Gold jeweler. Visit us in Deadwood to shop our exclusive, handcrafted collection—made locally and only available at Berg Jewelry & Gifts.
Black Hills Gold and Silver Rings
Black Hills Gold and Silver Pendants
